‘Hey Sallie, is That You?’

Since 2014, more than 2 million families have trusted Sallie Mae to help them pay for college, more than any other private student lender, however, earning a degree is just the beginning of the journey.

We’re still here to help make college happen, but we can help do more.  Our next chapter ushers in Sallie Mae’s customer-centric vision that will extend beyond education.  We’re changing so we can help with the financial backing and resources to meet evolving needs.  At Sallie Mae, we are in the business of creating opportunities, opening doors, and providing access to what’s next.

We’re starting to look different! Announcing our new brand and our next chapter coincides with Sallie Mae’s five- year anniversary as a standalone bank. Our new logo represents how we’re all individuals, each with our own story. Our lives aren’t uniform, straight lines. The things we’ve done and the things we want to do define us and our journey. The path ahead is our purpose.

Don’t miss the opportunity at the Fall Conference to join Sallie Mae VP of Customer Centricity for an interactive discussion on “Customer Centricity” and the “Experience Economy” we are living in. (Tuesday, Oct 8^th, 11:10 am)

You’ll be hearing more from us on our new brand and what’s new for Sallie Mae.

Pam Burns, Keri Neidig and Melony Ohalek